SERVICES
Brand Identity
Logo Design
Printed and Digital Assets
Social Media Content
THE BRIEF
A liminal space is defined as a place or time between one phase and another. The Liminal Room is a restaurant inspired by this very concept; the time and space that happens in between two places. It mixes themes of Retro-Future and Minimalism and offers an exclusive space where it feels as if time stands still with indoor plants, no windows, fake windows, minimalist furniture, dim lights, and non-conventional entertainment. For this project I needed to create a logo, branding, and a  menu for wine and fare, as well as a digital version of them.
DESIGN OUTCOMES
The design of each menu reflects the tone and lighting of these liminal spaces, which are often characterized by desaturated and atmospheric tones. The colour palettes are based on a variety of images that were researched under liminal spaces, which mainly feature a range of low saturated blues, yellows, greens, pinks, and purples, giving the design some freedom for variations such as gradients.
Designed using Adobe InDesign, Illustrator and Photoshop
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