![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/257cf18d-7b60-4d6d-b9f9-ccc92a836f67_rw_1920.png?h=b2ee2aac2ea258a9044c30a0c90a5b2a)
SERVICES
Brand Identity
Logo Design
Illustration/Pattern Design
Social Media Content
Logo Design
Illustration/Pattern Design
Social Media Content
THE BRIEF
Lena & Lucy is a California based luxury eyewear company. The company has a selection of carefully curated vintage sunglasses as well as their own collection of handmade pieces.
DESIGN OUTCOMES
Type and illustration are what makes the brand unique, with custom letter-forms in the logo and logomark. The punchy and contrasting colour palette gives it a vintage but youthful feel.
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/634df963-d6f8-437d-ac3d-d9433e914450_rw_1920.png?h=3545de035be485e040d18ae3ff6ba1ba)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/ffcaf3ca-97d6-4e4e-83ef-368537b74573_rw_1920.png?h=06bdfd71ba22f0d27a2993cdaedb0fb8)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/254a0a4f-4f3e-4362-bf42-d8eaeb97e40a_rw_1920.png?h=877f5bac13581e8e4243444b5605a9be)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/46cd2654-9a58-43af-a2e1-8d15db2eaf0f_rw_1920.png?h=d2a3756280b01c1415c61756f41ed8b1)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/3fb5f1f9-0c31-418a-8947-a8a0483674ff_rw_1920.png?h=1c7713cc8cb0c371f4d8b2df552c1410)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/e0c0c5f8-38e6-40d7-a873-07a58c783412_rw_1920.png?h=d9009aa1ff0daa92551bcd9ac8d6c8df)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/223aab62-c96b-47b3-a0d2-859f5e9bec97_rw_1920.png?h=5324a9455b056b5587febe22f9717141)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/93ad56ac-f45d-419b-b37d-728639333d53_rw_1920.png?h=66a3e8a4ad4badbe3bcbd9bbc9419242)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/9952e5d7-43f8-44c6-b564-2fd9d20a6637_rw_1920.png?h=e0b7adb669e8db14651b53c37d659872)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/617d3afd-7f74-43bf-aa51-43123e0c475d_rw_1920.png?h=3b159112bdad1bb892f450ca93d49429)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/2a3255b3-af6d-43f8-b1e4-18f571fcbb60_rw_1920.png?h=a5767aa114bf8f153ecb91d5312fd896)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/f6a873af-7c06-4625-8ea0-d379cf0e118e_rw_1920.png?h=0a410d1cf3e7ea3a01ac0dbb0fcd29b6)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/29ffaabe-d262-4706-8de4-d32f0691af27_rw_1920.png?h=8fd5af43247f10d9b1a3ac91b24186d3)
![](https://cdn.myportfolio.com/2a59a572-b595-41f0-9549-0ba98593c608/d0875814-8af0-4092-9f10-0d0aa70b2f6e_rw_1920.png?h=1dfb089dac2191f0c3465c2eb402887b)
Programs used: Illustrator, Photoshop, After Effects.