SERVICES
Brand Identity
Logo Design
Illustration/Pattern Design
Social Media Content
Logo Design
Illustration/Pattern Design
Social Media Content
THE BRIEF
Lena & Lucy is a California based luxury eyewear company. The company has a selection of carefully curated vintage sunglasses as well as their own collection of handmade pieces.
DESIGN OUTCOMES
Type and illustration are what makes the brand unique, with custom letter-forms in the logo and logomark. The punchy and contrasting colour palette gives it a vintage but youthful feel.
Programs used: Illustrator, Photoshop, After Effects.