Forget Me Not is a sophisticated vintage and consignment store focused on gothic and Victorian themes. The store values sustainability, community, and beauty. The assets for this brand identity reflect these values.
The process for this project began with creating a mood board with images inspired by sustainability, vintage packaging and the elegance of a gothic type font. Based on a mood board, I carefully researched and brought to fruition the first ideations which were the stationery items and tags. I then began to explore what the packaging would look like for the store bags. Once I had an idea of the kind of style I wanted to design, I created a few digital sketches of the packaging, which I then transferred and further developed through Adobe Photoshop, Illustrator and InDesign.
Programs used: Illustrator, InDesign, Photoshop